One of the key characteristics of the modern digital environment is being multi-channel. Establishing an effective presence in those channels that provide contact with potential customers becomes a vital business challenge. Having a mobile application is considered one of the most powerful tools to contact the target audience in business terms. Almost everyone in the world has a smartphone — a huge argument for why you should focus on mobile technology.
Still thinking of creating a mobile app? In this article, I have decided to share a list of important benefits that a mobile application can bring to your business.
Sales Growth
This is a new channel through which you can increase the profits of the company, and the truth is that it can be quite a significant increase depending on how large the audience is.
With promotion, discount, and bonus notifications, you can motivate customers to buy your app. In fact, you can directly contact all the users who have installed it.
For example, a business can send a special offer to customers who are close to its store or office with the help of offline geolocation technologies.
Another advantage of an application is the ability to make mobile payments: its popularity is growing rapidly. People no longer want to spend time shopping on the street, because the same things can be bought with a smartphone while having a coffee at home.
Audience Construction
It is possible to establish relationships with your clients no matter where they are in the world . A person does not need to remember your web address or consult a search engine, as in the case of a website, since the application is installed on their device. Depending on the functionality, it can even be used without internet access.
Mobile Audience
Each new user who installs your mobile application enters your information space. Therefore, it is worth using various methods in order to increase the number of downloads. For example, in exchange for this, you can offer bonuses and discounts.
The combination of “site + mobile application” pays a double dividend for the company. But why? Because the company’s Internet resource attracts the attention of customers thanks to search engines, and when a visitor enters the smartphone program through the site, the company turns to more specific work with it.
Marketing and Communication Channels
Mobile applications can be used successfully to attract attention to the brand through various marketing campaigns. In this way, the potential audience of clients is broadened and trusting relationships are developed with them.
The fact is that launching your own application is an advertising step, as it allows you to use other marketing tools. For example, you can post news about relevant resources or send out press releases.
Something especially valuable in this context is the ability to receive user feedback. For example, you can take surveys, allow users to report bugs, etc.
Business Process Optimization
For example, you can create an application for employee interactions within the team, as well as monitor and manage any process, exchanging files and data, and adding certain statistics.
Mobile apps can be used effectively to organize and automate multiple business tasks.
Creating products intended exclusively for use within your own business is a fairly common practice. In this way, for example, you can ensure uninterrupted interaction between employees, regardless of their current location.
Customer Loyalty Growth
By allowing customers to reserve a table, order food, or pay for their order using the app on their smartphone, the company gains a powerful tool to increase loyalty.
In addition, you can make the most of the customization tools by sending automatic notifications about new promotions and discounts, offering access to exclusive offers and special bonuses to users who have installed the application.
If people want additional information about your company, or about the products and services you offer, they can do so 24 hours a day, every day, and through the mobile application. Constant interaction increases loyalty and, in turn, a good level of loyalty stimulates sales.
Competitive Advantage
Not all companies take full advantage of the potential of their own sites, much less their mobile applications. Some companies don’t even have them, because for some reason they consider them unnecessary. Competition in this area is still low, and this should definitely be taken advantage of.
By being one of the first to start using mobile apps as a sales and marketing tool, you can confidently strengthen your position for the future.
In today’s highly competitive world, you need to take every opportunity you can to educate yourself about your brand and increase your recognition.
Mobile applications can provide many benefits to almost any company. If you’re still not sure whether you need a mobile app, I hope the arguments in this article help you make the right decision.
